Empowering Transformation Through NLP Coaching
Discover Our Mission and Vision
Commitment to Growth
Welcome to PACE
Progressive Action Change Everyday
Why We Exist
PACE was born from a deep commitment to growth that’s not just theoretical, but practical — supporting Progressive Action and Change, Every Day. Our aim is to enable individuals with tools, concepts and processes to overcome internal and external barriers, communicate effectively, and move towards purpose-driven goals, personally and professionally.
What do we do?
PACE delivers certified NLP training courses, coaching programmes, and personal development workshops designed to bring lasting, everyday transformation. Whether you’re just beginning your journey or seeking advanced tools to support others, PACE equips you with the mindset and methods to create real change.
Who Are We?
PACE is a UK-based coaching, consulting and training organisation founded by Jaffer, a Culture Change Coach, Consultant and Trainer who is a Certified Trainer of NLP (Neuro Linguistic Programming) and Laughter Yoga. Jaffer is also a practitioner of the Four Seasons Profiling Tool with over a decade of hands-on experience in the people learning and development sectors.
Having supported hundreds of young people and youth sector professionals and facilitated countless one and multiple day courses and programmes, Jaffer brings practical insight, heart-led guidance, and powerful tools to every training session.
Where We Operate
Our core trainings take place in the UK, with live sessions currently based in Manchester. We also offer hybrid and online options to reach people nationwide and beyond.
When We Train
PACE offers regular Foundation NLP Diplomas, Practitioner courses, Laughter Yoga programmes and Four Seasons Profiling as well as 1:1 sessions throughout the year. Each interaction is rooted in authenticity, clarity, and conscious action.
With a focus on practical tools and real-world application, PACE has successfully guided numerous clients towards achieving their goals, resulting in lasting change and enhanced performance in various aspects of life.
Transformational Coaching for Everyday Change
10 years of experience
Coaching & Training
Satisfactory rate
100%
Consulting since
2015
Jaffer is a highly motivated social entrepreneur, coach, trainer and leader who has senior level experience working in and across organisations to ensure strategies are met and communities are enabled to thrive. He has often been commended on his ability to develop strong, meaningful and sustainable relationships in incredibly short amounts of time.
His coaching and leadership experiences have led him to develop a style in which he translates ideas, ideals, programmes, initiatives and strategies into plain speaking, easy to understand English and in a way that brings people on the journey changing hearts and minds along the way. His extensive training also means that he has a wealth of tools at his fingertips which he often draws down and utilises to support people creating unexplored solutions alongside clear, actionable plans.
Having been born and bought up in Blackburn, Jaffer has used his life experiences to help shape his professional career. As the youngest of 6, born to immigrant parents and in a working-class family, he understands the importance of being able to support individuals, teams and organisations to develop effective and efficient life pathways and journeys. He knows first hand, that by being provided with such a plethora of opportunities and seizing them has enabled him to get to where he is today: a former Head of a Local Authority Youth Service, founder of his own youth empowerment charity, an Olympic Torch Bearer and a recipient of the European Citizens Award in 2016!
Having been involved in his community since his teens, he is deeply passionate about the power of local people who can make changes to themselves and others when given the resources and opportunities to do so. He has spent all of his career working across the public and voluntary sectors. In doing so, he has a real sense of the struggle people face when wanting to help as many of their peers and fellow community members as possible but needing to prioritise.